nugs.net Email Newsletter Growth
Our sign-up form was driving newsletter signups but high churn rates were keeping our email subscription growth stagnant.
The Problem
The Goal
Increase the total subscription count of the nugs.net newsletter.
Queried high-performing content to understand audience interests.
Utilized subscriber profiles to build segments based on the highest-performing content.
Built dynamic versions of our core newsletter to target the interests of our affinity segments.
Iterated our content strategy by A/B testing subject lines, lead photos, and copy.
Actions
Open and click-through rates both climbed significantly.
Churn reduced to company-low.
Newsletter list grew from 165,000 subscribers to 455,000.